In early 2007, eBay introduced a new twist to the feedback system called Feedback 2.0. As part of Feedback 2.0, eBay introduced Detailed Seller Ratings – four new ‘Criteria' that buyers can anonymously rate sellers on. The Criteria include:
- Item as described
- Communication
- Shipping time
- Shipping and handling charges
Each DSR is rated on a scale of one to 5 stars. In late 2007, eBay announced that they will begin advantaging sellers with high DSRs in the search results and disadvantaging (and even taking trust and safety actions) for those sellers with low DSRs.
DSRs are going to be as important, if not MORE important than overall feedback starting in 2008.
You can learn more about DSRs on eBay here: http://pages.ebay.com/help/feedback/detailed-seller-ratings.html.
EBay's Detailed Seller Ratings (DSR) have probably managed to irk more eBay sellers than any other changes the auction giant ever implemented. From the year 2008 a new minimum Detailed Seller Rating requirement will be implemented. This new minimum will require sellers to have at least a 4.3 across all four DSR categories, over the prior 30-day or 12-month period, depending on volume, in order to list on the site.
Lastly, a quick reminder that as of yesterday neutral feedbacks are no longer counted as a part of a seller's Positive Feedback percentage. Due to the timing of this change, neutrals will not impact PowerSeller eligibility for August.
More on DSR in later blogs.
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