If you have the opportunity to set up an E-commerce site the following outline could be used for setting it up:
- Create an Online Plan
- Assess the opportunity and check out the competition
- Define vision and metrics of success
- Figure out the cost of doing business online
- Determine tasks and staffing needs
- Establish your Merchandising Approach
- Inventory
- Merchandising focus
- Promotions plan
- Merchandising calendar
- Integrate across channels
- Figure out the Moving Pieces: Logistics, Shipping, Fulfillment, Customer Service
- Set up a merchant account; establish payment method(s)
- Determine shipping options and policies
- Think about how you want to fulfill orders — in house or outsource
- Establish customer service policies and get toll-free number and email address
- Select the Right Technologies
- Domain name
- Hosting service
- E-mail/list management
- E-commerce engine/platform/storefront
- Analytics & reporting tool
- Develop the Web site
- Product photography
- Product copy
- Product tagging/attributes
- Site design
- Site search
- Online marketing program covering SEO, SEM, viral campaigns, online affiliations and public relations as well as online advertising.
- Be Ready to Adjust
No comments:
Post a Comment