Online auctions are big business, but they can be big headaches as well. People spend a lot of time sifting through cluttered pages of auctions, bidding, setting up accounts and managing multiple, confusing and expensive fees that can take an accountant to figure out. And trying to figure out how to submit a simple email or place a quick call for help can be a pain in the neck.
The solution is smaller, niche sites with personalized service. Some of the auction tips for these sites and in general are:
- Customer Service - When you have an item listed and a potential buyer contacts you with a question, respond quickly. It is important and actually critical to your success to check your email account several times a day. Answering a question could be the difference between you getting the sale or the buyer going someplace else.
- Description - When you list your item(s), write an accurate description. No need to write long paragraphs of rambling information. But do provide exact measurements, colors, condition, etc. Be precise.
- Exceed Expectations - You want every customer to be happy. So do a little more research on shipping, or negotiate on price. But remember that the customer is the reason you will have success. Be prepared to go the extra mile and provide superior service every time.
- Digital Images - While auctions without photographs can and do sell, auctions with photographs sell much better. People like visualizations and want to see what they will get with their money. Make sure your photograph is clear, focused and offers more than just a straight view.
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