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The "Secret" of Drop-Shipping Success
Launching an online store that uses drop-shipping to fulfill orders is comparatively easy. Hire a Web designer to build a site, post some photos and product descriptions from wholesalers, and — like magic — you're running an e-commerce site. But building that store and making it a real success are two different things. To attract actual paying customers, that store must offer far more than a selection of goods that shoppers can find elsewhere. The biggest mistake that small online sellers make is that, they forget the fact that they're a retailer and they need to add value, they need to market the product. As easy as it is to carry virtual inventory, it hasn't made it any easier to be a retailer in the sense that your job is to have a unique value proposition, a reason for somebody to buy from you. Anyone can post a photo of a glitzy new digital camera. But the best retailers in the world, they take that and say, 'I used this camera in my backpacking trip and it changed my life'. Other techniques that retailers use to establish a brand identity include offering a library of articles about their products, and hosting the opinions of industry experts. Customers respect retailers who have a deep understanding of the products they sell. Regardless of how you build your brand, leveraging the technology of drop-shipping can help you operate your business more efficiently. Just be sure to consider how inventory controlled, be sure the firm you hire has a proven track record of delivering goods and be sure it can accept your order protocol.