Saturday, November 8, 2008

More about trade shows-2

During day two, you'll focus your time on re-visiting vendor booths, which interested you during your first day "walk about". You will find that at some trade shows that more than a few vendors will annoy you by "barking" their product line as you walk you by. This may a clear sign that these vendors are NOT manufacturer's but, "merchant middlemen".

A manufacturer - a true source of product - rarely conducts themselves at trade shows in this fashion.

You can also weed out the merchant middlemen by checking out prices. You will normally find a few merchant middlemen selling the exact same product line at a trade show with varied price points. However, when you come across the main source of the same product line (at the very same trade show), the price will be greatly reduced and is usually accompanied by a discount and terms program.

Finding a trade show is easy. Do a Yahoo! search for a trade show in your product area of interest. If you want to sell home accessories, do a search for "Home Accessories Trade Shows" and you should luck out on your first try accessing a list of national and/or regional trade shows in your area.

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