Friday, September 26, 2008

After getting a successful bid for your product

Watch your auction listing in "my eBay" until the listing closes or a sale is made. After you get your first actual bid and there would be a super thrill in you. After overcoming the initial moments of joy, you need to get to know what needs to be done next. The following is a general procedure that you will have to follow after the successful bid by some buyer on eBay.

Here is how it goes ahead:-

1. Contact With Your Auction Site
You will receive an e-mail from the auction site. Both buyer and seller will receive a message with instructions to contact each other within three days.

2. Contact With Your Buyer
If you want your transactions to be 100% perfect, make sure that you
communicate completely and clearly with every single customer. Try to assume that everyone you deal with is a complete novice with no experience. Of course, this might not be the case at all but if you make this assumption, everything usually goes well. If you don't immediately receive PayPal payment, use "my eBay" to send the buyer of your item an invoice. On the invoice form, be sure to send payment instructions to the bidder if necessary.

Every communication with every buyer should always include the following
Information as far as possible (some are optional).

1) Congratulations - It may not be necessary but it is a smart thing to do. The friendlier and more professional you are, the better you will do in the auction business.

2) Purchase Reminder - Always specify what your customer bought. Many
people deal in multiple auctions and may have bought or sold dozens of items
that week. Remind your buyer of who you are and what he bought from you.

3) Item Number - Include the number of the item that was issued by the
auction site. There are 2 reasons to do this.
i) It will help your buyers to give you feedback because it is done by item
number.
ii) Some auctioneers keep comprehensive records. This type of
organization pays off, especially for tax day. In addition, they are able to get
confirmation from the auction site, if necessary.

4) Price - Don’t make any mistakes here. Mention the price correctly.

5) Payment Options - Even though those were included in your item
description, always review them. Many people forget and this is especially
important if you are going to hold a check for 10 days.

6) Your Address (if applicable) - The buyer needs your mailing address
so that he knows where to send payment. This is not an issue if you are using credit cards or third party payment methods.

7) The Cost of Shipping and Handling - You may or may not have
included the actual amount in your auction listing. If you did, repeat it. If you
have not, tell them the cost now. (My next blog will explain how to calculate this)

8) Insurance - I always let the buyer decide if he wants to pay for insurance
because he is the one paying for it (or not). Generally, though, the more
expensive the item is, the more likely the buyer is to desire insurance.
However, if the buyer does not pay for insurance, you will need to decide, in
advance, what your policy will be if the package is lost or damaged.
This can be a real sore spot between buyer and seller. Be careful on this.
If you are shipping through Speed Post(Priority mail), you automatically pay for tracking. In this way, you can prove that the package was mailed and you are
relieved of the responsibility.
If the merchandise is expensive, I suggest you insist on insurance or state
clearly that you won’t take responsibility for mailing. Raising the price to cover the
cost of insurance is not a good solution because the more your merchandise costs, the less likely you are to sell it. I think the best compromise is to pay for tracking, where available.

9) Buyer’s Address - Ask the buyer where he wants you to send the item.

10) Inclusion of the Item Number With the Payment - If your buyer is
paying with a check or money order, you might ask your buyer to please
indicate the name of the item on his payment. This can save you a lot of
time.

1 comment:

Anonymous said...

Always use a third party to list your tickets on ebay if you are managing a bulk online store.

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