Marketing Skills for online trading

For successfully traing at eBay you need to have good marketing skills. In order to succeed in auctions, you have to think of your auction listing as your “Web site” and your sales copy as your “Web site salesperson”.
Know what your customer wants and then speak to him or her on a one-to-one level. If you are thinking that you can’t do this, I can assure you that it isn’t that difficult. The simplest, easiest method to figure out what your customers want is to constantly study winning and losing auctions!

Often two sellers will offer identical or almost-identical products, but one will be a smashing success and the other, a dismal failure. Whenever you find such a situation, examine the listings carefully to understand the difference.
For example, I auctioned a printer, and the results were just OK. I relisted the item with one adjustment to my previous ad -- I put the retail price in the headline. This time it was a smashing success. Obviously, my buyers wanted a bargain.
Your ad should be an attention grabber and the most critical attention-grabber is the headline or title of your auction listing. You have to grab your customer’s attention and make them want to read more. Be honest. Veteran auction users become annoyed if you make extravagant claims for your item. They will decide for themselves if they can live without it.
Avoid mixing capitals and lower case letters in odd ways. Decide for yourself if the headline is harder to read than the regular way of writing.
Marketing experts know that changing the headline of an ad can increase its power exponentially.

The following can be considered to be of some help while making headlines.
• Offer a Solution to a Problem
This is the pain and gain headline. By offering your customer a solution, she
automatically recognizes her problem
• Promise a Major Benefit
Increase Your Computer’s Speed For Only Rs.250.00!
• Ask a Question
Creating curiosity so as to tempt the customer to read further.
Lose 80 Pounds In One Month? Guaranteed?
• Use a Testimonial
These kinds of headlines are rare on auction sites except when used for
selling work by famous people.
Tendulkar personal model signed Bat

These are just some of the ideas of making successful listings. All you need to do is adapt things to the way that suit you.
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