Provide good and high-value content

We can now discuss about the content that we put up on our listings. There aren’t as many space limitations in the content section as the headline area. But that doesn’t give you permission to drone on forever. To create high-value content in your listing, you need to:

1) Be specific -- It is crucial to be specific with your words. There are details that are important and the answer depends on what you are selling, however here are some guidelines.
• Information and specifications like model numbers are important with technological products.
• Manufacturer’s name -- Many customers search for items by brands, rather than by category.
• Manufacture date
• Material -- For example, some people will buy shutters based totally on looks. It doesn’t matter if they are a laminate or plastic. Others, however, not only insist on wood but on a particular kind of wood.
• Country of origin -- This depends on what you are selling. A Swiss watch and Dutch chocolate mean something to many.
The more information you provide in your description, the fewer questions you will receive from prospective customers. The fewer e-mail inquiries you are required to answer, the more time you have to list other items, and generate income.

2) Be positive -- Just like in your headlines, accentuate the positive. Your customer needs a reason to buy from you. It’s a good rule-of-thumb to follow as long as you keep your description to a reasonable length. Leave out all the “You’ve got to have this or your life is ruined” stuff.

3) Tell the truth about any negatives -- Your customer must have a clear description of what she will be buying, both positive and negative. Be straightforward and honest with your information.

4) Be friendly and professional -- Be friendly. Wish your customers well and welcome any questions or comments they might have to share. Answer promptly. A twenty four hour turn-around should be the minimum time on the Internet. A response within two or three hours is better.

5) Be careful with your grammar and spelling -- Be creative. Make your reader want to read your content. But there are limits. Spelling errors and garbage sentences detract from your message. The shorter the message, the more prominent the mistake and therefore make it grammatically correct.
6) Add a Picture
You can auction an item without a picture, but it is not advisable. If you have a digital camera, take a picture of the object with a clean plain colored background. If you don’t have a digicam do some research and try to find the picture of the object , for example when I had to sell my printer when I had just started this online trade I used a picture of the printer model from the company’s website(When you find the picture all you have to do is right click it and select the option to save the image). Some items absolutely require a picture. You can’t imagine buying jewellery or art without seeing it.
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