Monday, September 15, 2008

Things to look out for while selling.

It is imperative that every seller be honest about the condition of whatever she is selling. If it is chipped, say so. If it is stained, say so. After all, the buyer will see it sooner or later and an unhappy customer is fatal to your success in the auction business.
The auction sites are like small towns in many ways. People do talk. Your reputation as a honest seller is beyond price and once it is tarnished, you may be handicapped forever. I can’t emphasize this point enough.

Return Policy
What is your return policy going to be, if any? Don’t wait until you have unhappy customers to make this decision. No auction rules force their sellers to have a return policy. However, having a liberal one, and letting your customers know about it, can create more business. It signals to your customers that you care about them and stand behind your merchandise, even if it costs you money.
There are only two possible kinds of return policies, unconditional and
conditional.

An unconditional policy means that your #1 goal is a satisfied customer and you will take back the merchandise for any reason. This doesn’t mean, however, that anything goes. The merchandise needs to be returned in excellent condition and there can be a time limit.

With a conditional return policy, you specify the conditions. For example, if the
merchandise isn’t as described by you or it was damaged in shipment, you will
accept its return.
Buyer’s remorse isn’t an excuse, nor is finding it cheaper elsewhere a
legitimate reason.
Many sellers make a mistake with guarantees. They create a fabulous guarantee but then they don’t reveal it unless they have to because they are afraid someone will take them up on it. If you decide on a powerful unconditional guarantee and if you’re going to assume this liability, get marketing mileage out of it..

Duration and Timing
Your next decision is how long you want your auction to continue. On eBay, for example, auctions can run three, five, seven or ten days. Most of them last a week.
If you have a hot item, and there is any sniping, it will occur near the end of the auction. You want the biggest possible audience for that event.

Selling Internationally.
The two biggest auction sites, eBay and Yahoo, have sites in multiple countries. Paying and shipping between different countries can sometimes present special problems. Decide in advance where you are heading with your Net auction business.

International Payment
“How much do I owe?” The first problem is figuring out prices in another
currency. eBay has a really terrific Universal Currency Converter at…
http://pages.ca.ebay.com/services/buyandsell/currencyconverter.html
It works beautifully. Simply insert the amount and highlight your own currency
on the left. Put the currency you want to know about on the right. Click your
mouse and you have an answer.

• Transfer of Money Safely Between Currencies
Fortunately, there are some payment options which are worldwide…
Visa
http://www.visa.com/
American Express
http://www.americanexpress.com/
Master Card
http://www.mastercard.com/
These three biggest credit card companies accept payment all over the world.
Western Union
http://www.westernunion.com/
Western Union will send money orders all over the world.

In addition, all four of the companies above will accept online payments. So a
buyer in Thailand can pay in bahts and a seller in Austria will receive her
payment in schillings. What happens with sellers who don’t accept credit
cards? American Express will send money orders that are good anywhere.
PayPal can also handle international transactions.
Sellers and buyers can, of course, sell on the eBay and Yahoo sites of other
countries. A German is certainly free to sell on eBay Japan and depending on
his merchandise, may have a strong marketing reason to do so.
Anyone wondering about whether they want to participate in international
auctions might want to check out eBay’s International Chat Board at...

http://chatboards.ebay.com/chat.jsp?forum=1&thread=41

Think through your transaction before you list anything. When you are testing,
it is OK to make only a small amount of money at Net auctions or even break
even. But that is definitely not the long term goal of participating in auctions.
You want a high profit-generating business.
You are on your way to becoming a really sophisticated seller.
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