Wednesday, October 29, 2008

Auctioning Professional Services

Selling services online is much easier than selling physical products. Services can be sold and delivered without any warehousing or shipping costs. All the benefits that a website affords (e.g. worldwide audience, easily updatable information,interactivity, etc.) and none of the drawbacks.
Products are definitely the overwhelming majority of what is sold on the auction sites. But there are a few services that are auctioned as well. So if your business involves some sort of service, an auction is a very feasible option to consider. Use the auctions to promote features of your services.

The following are the few reasons for selling services online:-
1) Save time - Time is the most precious commodity in our society. Many
busy people will pay exorbitant amounts of money for services.

2) Supply specialized service - Sometimes a particular service is sought-after because it is so specialized that the customer doesn’t have the skills required to do it.

3)Cost effectiveness - You can advertise for 10 days, reach an audience of millions and only pay a small fees. Your auction start price could be your minimum hourly rate that you generally have.


You can have your picture, email address, phone number and a list of services. You can also list your teaching qualifications, membership of teaching organisations.
Lawyers can auction legal services, teachers can auction classes, artists can auction their painting services, writers can auction their writing talents. Keep the auctions on for as long as possible and your talents will be advertised to millions of people every day for a small fee. Compare that to what you would pay for a newspaper advert. Plus not as many people will see it because the paper's readership will be limited. eBay, on the other hand, is international and it is cheap.

There are restrictions though. For a start, you can't provide links to any external Web sites that offer services for sale outside eBay. You must also not misrepresent yourself, exaggerate your experience or promise things you can't deliver. You must also not imply to eBay visitors that they shouldn't bid on your auction, but should, instead, contact you for private arrangements. That is a definite no-no, and auctions have been stopped for breaking these rules. eBay also has a policy on "choice auctions" that says that you cannot offer customers a choice of goods in the auction. However, you can customize or tailor the product to the customer's requirements. If someone bids for my teaching services, then they are buying my time. What they want to do in that time is up to them.
Many big companies are turning to eBay these days. If you have a talent they want, they could be getting in touch with you very soon.

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